![]() ![]() This is the grant of wide permission to use the font for commercial and non-commercial purposes on a free-of-charge basis. ![]() The SIL Open Font License grants free permission to use and, importantly, modify and embed (see further below), redistribute and sell unmodified and modified copies of the font. The most common is the SIL Open Font License, but you should always check which licence governs the use of your chosen open source font. On the contrary, the use of an open source font is governed by the terms of an open source licence. However, just because a font is freely available, this does not mean there are no restrictions on its use. There are a large number of open source fonts – Google Fonts alone offers 1500 choices – and businesses will often consider this to be a preferred option. Open source fonts are what are generally regarded as publicly available, free fonts. ![]() In this article, we look at different categories of font and consider the legal issues which can arise in relation to the use of fonts from each category. However, it is not always easy to work out what type of licence you need. This means that you will need a licence from the owner of the typeface to use the typeface. Typefaces can also be protected as registered and unregistered designs. In any event, do you want to modify an existing font to make it bespoke to you and therefore better able to distinguish your brand over others?Īll typefaces, being the design of the letters themselves (as opposed to their “physical form”, nowadays mostly a software file) are protected by copyright. You will need to think about whether your preferred font is already available in the weights you need or whether it needs modification. Once a base font is chosen, there are then weights to be considered: bold, italic, light etc. But excessively stylised fonts can be hard to read. Examples include Arial and Helvetica.Ī script font, which is designed to look like handwriting, might suggest friendliness and approachability. These fonts are highly suitable for children and those learning to read. without decoration), on the other hand, is a more minimalist option, which is thought to communicate transparency and forthrightness. Times New Roman and Georgia are recognisable examples of serif fonts.Ī sans serif font (i.e. Serif fonts are supposed to be easy to read as the serifs (decorative strokes) help to link individual letters together and thereby allow the eye to travel easily across the text. If you buy into this, the font you choose to represent your business could say a lot more about you than just your aesthetic preferences.Ī serif font is considered to be a “traditional” choice, which conveys honesty, integrity, repute. ![]() The traditional thinking is that different types of font convey different non-verbal messages. The choice of font is an important branding decision, particularly where a specific font is used as part of a trade mark, such as a logo, or is intended to form a core part of a business’ brand identity, being used consistently across all marketing materials. ![]()
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