![]() ![]() Smart companies realize social media and technology do not replace the need for in-person interactions, social media can actually make in-person interactions more valuable. You’d have an easier time attending an Ivy League university than getting invited to the annual Mastermind Talks geared toward CEOs and entrepreneurs. Great community events like the B2B Forum from MarketingProfs sell-out in advance to attendees seeking high-value, face-to-face interactions that deliver community and social learning that far exceeds what’s possible with social media. Though the group started as an online community, attendees spent our own money and time away from family to learn from and share with each other, in person. ![]() Recently, I attended an event in Philadelphia with 75 fellow professional speakers. Just look at the popularity of Facebook Live. Even live video engages better than recorded video. Nothing drives strong communities better than in-person and live interactions. However, top companies realize that building great communities engenders long-term brand loyalty. ![]() Your smartphone might make you think that people prefer social media vs. Communities Embrace Live Interactions Over Social Media The tools and technologies are available, accessible, and not cost prohibitive.”Ģ. Expect to see more highly-customized content delivery, automated to a consumer’s specific persona and lifestyle.Īs Penn notes, “AI is not a futuristic concept. ![]()
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